Provided is a method and apparatus for managing a product distribution. The product distribution management method may include: reading a security key of a product from a security tag attached to the product; transferring the read security key to a security server; receiving, from the security server, first authentication information that is encrypted using the security key; receiving, from the security tag, second authentication information that is encrypted using the security key; and determining whether the security tag is duplicated, based on the first authentication information and the second authentication information.