The present invention is generally directed to a method, system, and article of manufacture that provides an internationalization service in a generalized message-oriented middleware system. In one embodiment, the internationalization handler for the MOM messages exists on both the message-producing and the message-consuming sides. The front-end server and back-send server application containers pass control to the internationalization handlers at predefined points during message production and consumption. On the message production side, the message producer passes control to the internationalization handler after the creation of the MOM message is complete but before the message is dispatched by the MOM for routing and delivery. On the message consumption side, the back end application passes control to the consumer side JMS internationalization handler just before invoking an “onMessage” method or similar message listener method. Some embodiments may also include a reply indicator to indicate whether or not the message is a reply to a service request.