According to one embodiment, an electronic device includes a communication module, a connection establishment module, a negotiation module, a service execution module, and an execution control module. The communication module executes close proximity wireless transfer. The connection establishment module establishes a connection between the communication module and an external device which are in a close proximity state. The negotiation module determines a service to be executed between the communication module and the external device through a negotiation process when the connection is established. The service execution module executes the service. The execution control module executes the negotiation process again in response to a user's request or a request from the external device if the connection is kept after the completion of the service.