Provided is a radio communication device including a communication unit, a memory unit capable of storing first audio data, a distance estimation unit that estimates a distance from an external device serving as a transmission source which transmits a radio signal based on a predetermined condition related to a field intensity and a noise component of the radio signal received by the communication unit, a communication control unit that controls the communication unit to transmit an audio data transmission request addressed to the external device serving as the transmission source based on the estimated distance estimated by the distance estimation unit, when the first audio data is being reproduced, and a reproduction control unit that adjusts a reproducing volume of the first audio data and a reproducing volume of second audio data, when the first audio data is being reproduced and the communication unit receives a radio signal corresponding to the second audio data transmitted from the external device serving as the transmission source in response to the transmission request.