A method for multi-selection gifting, including maintaining, by at least one of a plurality of computers, a gift database including records for multi-selection gifts, each record including a plurality of product identifiers for items of merchandise, and at least one selection rule governing selection of at least two of the items of merchandise, and interactively enabling, by at least one of the plurality of computers, a gift giver to generate a multi-selection gift for at least one gift recipient, including presenting, to the gift giver, a group of selection rules for selection by the gift giver, the group including allowing a gift recipient to select up to a specified total number of items of merchandise in the multi-selection gift, allowing the gift recipient to select items of merchandise in the multi-selection gift up to a specified total cost, and allowing the gift recipient to select items of merchandise in the multi-selection gift up to a specified total measure. A system and a computer-readable storage medium are also described and claimed.