A distribution marketing piece is designed to be adhered to and carried by a substrate and includes a top ply selectively adhered to a liner ply. A transverse line of separation divides the top ply into first and second sections, each section having side strips and the first section having *a central portion and the second section having a center section. Removal of the liner before application of the top ply to the substrate results in removal of the side strips along the second section which are carried with the liner ply; a portion of the liner ply remains adhered **to the first and second sections to connecting them. By folding the liner ply and the connected part of the first and second sections, the first section adheres to the substrate surrounding the center section and the central portion to define a pocket free of adhesive connection to the substrate.