A system 10 and method for identifying a caller using associated voice or sound announcements is disclosed. An associated voice announcement or announcements may be in calling party's own voice. The system 10 is capable of playing a different announcement in place of each ring. The different announcements may be played sequentially, randomly, or pseudo-randomly. Alternatively, a single announcement may be played in lieu of a single selected ring or in lieu of all rings after a specified ring.