A method of selecting a preferred golf shaft for a player who uses an existing golf shaft, according to one or more aspects of the present invention, may comprise gathering a plurality of empirical data sets, each data set corresponding to an individual golf shaft selected from a plurality of golf shafts; providing a plurality of specification codes, each associated with an individual empirical data set of the plurality of empirical data sets; from the plurality of specification codes, identifying a first specification code associated with the existing golf shaft; gathering feedback associated with the existing golf shaft from the player; and using the feedback to select, from the plurality of specification codes, a second specification code corresponding to the preferred golf shaft.