There is provided an information processing apparatus including: evaluation information extracting means extracting evaluation information from evaluation of every user for an item; preference information creating means for creating preference information indicating a preference of every user on the basis of the evaluation information extracted by the evaluation information extracting means and an item characteristic amount indicating a characteristic of the item; space creating means for creating a space in which the user is located, according to the preference information; and display control means for controlling display of the user located in the space, according to the space created by the space creating means and the preference information. The apparatus may be applied to, for example, an image display apparatus which displays server images for providing a variety of items and information.