A fastener system includes a toy product, a support platform, and a plug that engages a keyhole formed into the product. The plug includes a base and a pronged key extending from the base. The support platform includes a through-hole that permits the passage of the key into the packaging. One or more integrally-formed biasing members are located on the base of the plug to draw the key toward the product and create a secure connection. The pronged key may be formed from a plastic material and configured such that it plastically deforms but remains attached to the key when and predetermined force is applied to the key to pull the key from a misaligned position with respect to the key hole.