A media device allows users to watch and capture portions from a media broadcast. Users may then share the captured media content items with other users, for example, by uploading the items to a community website. Before providing requested media content items to other users, the website may combine advertisements with the media content items. The website may receive advertising revenue from advertisers and may share the advertising revenue with owners of the media content items in exchange for their permission to provide the media content items. The advertisers may provide restrictions on how the advertisements are combined with the media content items, and the content owners may provide restrictions on how the media content items are provided to the users.