Balancing the costs of sharing private data with the utility of enhanced personalization of online services

Invention Grant

US08346749B2 Balancing the costs of sharing private data with the utility of enhanced personalization of online services 有权

Title translation: 平衡共享私有数据的成本与增强的个性化在线服务的效用

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Patent Title: Balancing the costs of sharing private data with the utility of enhanced personalization of online services
Patent Title (中): 平衡共享私有数据的成本与增强的个性化在线服务的效用
Application No.: US12147557

Application Date: 2008-06-27
Publication No.: US08346749B2

Publication Date: 2013-01-01
Inventor: Ranier Andreas Krause , Eric Horvitz
Applicant: Ranier Andreas Krause , Eric Horvitz
Applicant Address: US WA Redmond
Assignee: Microsoft Corporation
Current Assignee: Microsoft Corporation
Current Assignee Address: US WA Redmond
Main IPC: G06F17/30
IPC: G06F17/30

Balancing the costs of sharing private data with the utility of enhanced personalization of online services

Abstract:

Described herein is a method that includes determining a utility to a user of sharing a set of attributes for use in connection with personalized searching or other online services. The method further includes determining a cost to the user of sharing the set of attributes. The method also includes outputting an indication of a net benefit to the user of sharing the set of attributes based at least in part upon the determined utility and the determined cost.

Abstract(Chinese):

这里描述了一种方法，其包括确定用户共享用于结合个性化搜索或其他在线服务的一组属性的实用程序。该方法还包括确定用户共享该属性集的成本。该方法还包括至少部分地基于确定的效用和确定的成本，向用户输出净利益的指示，以共享该组属性。

Public/Granted literature

US20090327228A1 BALANCING THE COSTS OF SHARING PRIVATE DATA WITH THE UTILITY OF ENHANCED PERSONALIZATION OF ONLINE SERVICES Public/Granted day:2009-12-31

Information query

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