An apparatus (1) and method for producing embossed paper or laminated metallic foil sheets (55) comprising means for feeding an elongate strip (20) of paper or laminated metallic foil, a pair of matched embossing rollers (5, 10) disposed to receive such a strip from the feeding means, and means for receiving such a strip from the embossing rollers after being embossed thereby, and for cutting such strip into sheets. The rollers have a plurality of embossing sectors (75) arranged on the surface thereof. At least one of the sectors imparts a first embossing, and at least another of the sectors imparts an alternate embossing different in appearance from the first embossing. The sectors are dimensioned similarly to the foil sheets. At least one group of the sheets carry the first embossing while at least another group of the sheets carry the alternate embossing.