A wind turbine tower cleaning or coating apparatus is provided. The apparatus includes a frame which circumferentially extends at least partially around a wind turbine tower. A separator structure can be attached to the frame and extends between the frame and the wind turbine tower to position the frame at a predetermined distance away from the wind turbine tower. The separator structure can also include an attachment end which is attached to the frame and a slidabe end positionable near the wind turbine tower. A slider can be attached to the slidabe end of the separator structure and can slide on the surface of the wind turbine tower as the frame is raised and lowered on the wind turbine tower. A frame lift device can raise and lower the frame on the wind turbine tower. A plurality of sprayers can be positioned circumferentially along the frame and configured to selectively spray fluid onto the wind turbine tower. In one embodiment, a hoist device is attached to the frame to hoist the wind turbine cleaning or coating device vertically up and down the wind turbine tower.