A fingernail color display system. Holding rods having a fingernail color display element are inserted into a display device. The display device has a side section and a top section. The side section provides support for the top section. The top section has holes arranged in rows. Rod support sections are attached to the underside of the top section so that there are rows of the rod support sections. The holding rods are inserted through the holes and are supported by the rod support sections to display the holding rods so that a rearmost row is higher than a frontmost row. In a preferred embodiment the display device is injection molded. Also preferably the top section is tilted with respect to horizontal and the rod support sections are of equal length. Also preferably the rod support sections include an alignment feature for aligning the holding rods so that the color display element is flush with the front edge of the display device.