The system and method for determining product authenticity including a code assembly having a plurality of preferably three displayed companion codes visually observable on the product and purportedly associated therewith. A communication device is structured to input at least one of the displayed companion codes and transmitted to a remote processor facility. A database accessible by the processor facility includes a plurality of preferably three correct companion codes correctly associated with the product wherein receipt of the displayed companion codes from the communication device will facilitate access by the processor facility of the database and the plurality of correct companion codes associated with the product, wherein product authenticity is determined by a transmission of a predetermined one of the displayed companion codes back to the communication device for comparison with the one other of the displayed companion codes not transmitted to the processor facility.