A toy vehicle is disclosed. It has a main vehicle body portion and a display device rotatably mounted to the main body portion, the display device being configured to create a plurality of images via a persistence of vision effect. A mechanism is also present for rotating said display device. An actuator is included and is attached to a sensor for determining when the actuator is depressed. A microcontroller is in operable communication with the sensor and the display device; the microcontroller changing the appearance of at least one of the plurality of images when the sensor determines the actuator has been depressed.