A strelchable wrap for holding a sheet with sublimable ink against an object, such as a mug, for transferring an image from the sheet to the mug. The wrap has two layers of elastomeric, rubber material glued together. The inner layer has a greater sponginess to conform the sheet to the mug, while the outer layer has greater strength to stretch and hold the web over the sheet. Flexible rods, held at the ends of the rubber sheet by the outer layer glued to itself, attach the web with the sheet to the mug. The rods connect together above and below the mug and hold the rubber web in a stretched condition with the inked sheet in contact with the mug. The rods also extend above and below the rubber web which, in turn, is wider than the mug. Connecting together the ends of the connector rods permits their joinder.