A method of coating a surface of a fuel cell plate is disclosed herein, and involves forming a sol gel mixture by mixing a weak acid and a composition including at least two metal oxide precursors. One of the metal oxide precursors is configured to be hydrolyzed by the weak acid to form a mixed metal oxide framework with an other of the metal oxide precursors having at least one organic functional group that is not hydrolyzed by the weak acid. The mixture is applied to the surface, and is condensed by exposure to air at least one predetermined temperature and for a predetermined time. The sol gel mixture is immersed in water at a predetermined temperature and for a predetermined time to form a porous, hydrophilic, and conductive film on the surface.