The workpiece-contacting surface of the spot welding electrode may be suitably modified to incorporate a desired shape or form, generally comprising a depressed region outlining a recognizable shape, to form aesthetically-pleasing or functional features in the surface of a workpiece during resistance spot welding. Methods for creating the desired form in the spot welding electrode including abrasion, upsetting, and electrical discharge machining are disclosed. Preferably the electrode face is shaped and subsequently redressed during welding operations at the welding station.