A display controlling apparatus that is capable of communicating with an image processing apparatus that sends image data to the display controlling apparatus in response to a notification from the display controlling apparatus, includes the following elements: a sending unit configured to send the notification to the image processing apparatus; a first receiving unit configured to receive the image data sent from the image processing apparatus in response to the notification; and a first computing unit configured to compute a first time required to display the image data received by the first receiving unit. The sending unit sends a new notification to the image processing apparatus at a timing based on the first time computed by the first computing unit.