A display device for displaying an image may include display and control sections. The display section, provided by a liquid crystal display (LCD), may be configured to display the image with a luminance in accordance with a display signal voltage, the display section including pixels, each pixel in the LCD including first and second subpixels connected to same source and gate lines. The control section may be configured to divide each frame into first to m-th subframe periods, m being an integer greater than or equal to two, the control section configured to generate first to m-th display signals for the subframe periods for output to the display section such that dividing each frame into the subframe periods does not change a sum luminance output of the display section within each frame. The control section may create a difference between luminances of the first and second subpixels.