A method and an apparatus are disclosed for visualizing a tomographic volume data record of an object volume. In at least one embodiment of the method, the gradient magnitude is additionally determined for each voxel of the volume data record and an at least two-dimensional transfer function is provided which assigns a color value and an opacity value to each combination of gradient value and scalar of the voxel. Here, at least the opacity value and the color value are modulated by the gradient value. The transfer function is applied to the previously determined gradient values and scalar values and the volume data record is displayed with the respective color and opacity values of the voxels by way of a volume rendering technique. The method permits an improved recognizability of structures, in particular in volume data records from medical imaging.