A controller for a vehicle continuously variable transmission is disclosed. When a target gear ratio is set as the maximum gear ratio and a vehicle speed is decreased to less than a first reference vehicle speed, the controller suspends varying of the gear ratio by the transmission control and starts a gear ratio hold control that releases operational oil from a first oil pressure chamber and holds the gear ratio at the maximum gear ratio. Further, the controller ends the gear ratio hold control and delivers operational oil to the first oil pressure chamber when the vehicle speed increases to a second reference vehicle speed or greater, which is lower than the first reference vehicle speed, and restarts the varying of the gear ratio by the transmission control when the vehicle speed subsequently increases to the first reference speed or greater.