An invention is provided for a system for managing and deploying software functionality to a vehicle client including a server including a user preference list, a communication tier, applications for receiving a request from the vehicle client, the request identifying the particular user preference and applications for deploying the selected plurality of services and the plurality of service directories in the particular user's preference list to the vehicle client in response to a request from the vehicle client. The user preference list includes a selected plurality of services subscribed by a corresponding particular user's preference list, each one of the plurality of services including a plurality of software components and information for use of a corresponding service, wherein the selected plurality of services are downloadable service implementation components and a plurality of service directories, each service directory including a list of service objects. The communication tier couples the server and a plurality of devices via one or more networks, wherein the plurality of devices includes at least one vehicle client.