A system and method is disclosed for determining a prediction measurement, or measure, using geo-spatial information which can be used to determine whether or not to include type of information in search results. The prediction measurement comprises a measure of the likelihood that an item of the type of information for which the prediction measure is determined will be selected, or clicked on, by a user, if the item of the type of information is included in the search result. Without limitation, one such information type is news.