At least certain embodiments of the present disclosure include a method to identify top hits in search result based on learned user preferences. In one embodiment, a user search query for records is received from a user. The user search query may contain an alphanumerical string. Records in a multifunctional device are searched to find those that match the alphanumerical string. Based on records previously selected by the user, records in the search result are ranked to identify one or more top hits for the user.