Invention Grant
- Patent Title: Serving advertisements using user request information and user information
- Patent Title (中): 使用用户请求信息和用户信息提供广告
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Application No.: US10452791Application Date: 2003-06-02
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Publication No.: US08352499B2Publication Date: 2013-01-08
- Inventor: Krishna Bharat , Steve Lawrence , Mehran Sahami , Amit Singhal
- Applicant: Krishna Bharat , Steve Lawrence , Mehran Sahami , Amit Singhal
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Straub & Pokotylo
- Agent John C. Pokotylo
- Main IPC: G06F17/00
- IPC: G06F17/00
Abstract:
Ads are scored using, at least, user information and information associated with a user request, such as a search query or a document request. The scores may be used in determining whether to serve ads, how to serve ads, to order ads, to filter ads, etc. Items of user information, request-associated information, and/or ad information can be weighted based on previous uses of such information in the serving of ads and the performance of those served ads.
Public/Granted literature
- US20120095837A1 Serving advertisements using user request information and user information Public/Granted day:2012-04-19
Information query
