A registration request message for affiliation with a service provider using an Internet video link (IVL) communication feature hosted by an Internet video link (IVL) server is received from an IVL device by the IVL server, where the IVL communication feature utilizes an IVL communication module to provide a communication interface with the service provider. The IVL device is registered with the IVL communication feature. A registration response message is sent to the IVL device acknowledging the affiliation with the service provider using the IVL communication feature. IVL communication feature messages are processed between the registered IVL device and the service provider. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.