The invention relates to a method that allows a third party to authenticate a manufacturer's individual product. According to said method, at least one first code that is specific for said individual product is generated and is applied to the product or the packaging thereof by the manufacturer, said first code is stored in a publicly accessible database, the first code is read by the third party and is entered into the database, and the database generates an output based on a comparison between the entered first code and the first codes of all products stored in the database, said output indicating whether the first code is identical to a stored first code and/or whether the first code has been retrieved at an earlier time. Previously known methods of this type offer no sufficiently sure possibility to verify whether the product is an original product or a counterfeit product. The aim of the invention is to further develop said method so as to make it possible to distinguish with adequate reliability between originals and counterfeit products. Said aim is achieved by the fact that the first code is provided with a removable cover once the first code has been applied, said cover concealing the code and being removed by the third party before he/she reads and enters the first code.