Provided are method of storing broadcast contents, a method of displaying stored broadcast contents and an apparatus therefor. In method of storing the broadcast contents by analyzing the received broadcast contents, grouping the contents that are similar to each other, and arranging the contents sequentially in time, the method includes classifying a broadcasting signal received from an external broadcast contents provider into an unit segment of a first item, determining at least one keyword representing the first item that is classified into the unit segment, storing the first item as a sub-ordinate item of a first sub contents group according to the determined keywords, and arranging the first sub contents group including the stored first item sequentially in time, so that the progress of specific broadcast contents can be easily identified by each time slot.