A method for analyzing sentiment comprising: collecting an object from an external content repository, the collected objects forming a content database; extracting a snippet related to the subject from the content database; calculating a sentiment score for the snippet; classifying the snippet into a sentiment category; creating sentiment taxonomy using the sentiment categories, the sentiment taxonomy classifying the snippets as positive, negative or neutral; identifying topic words within the sentiment taxonomy; classifying the topic words as a sentiment topic word candidates or a non-sentiment topic word candidate, filtering the non-sentiment topic word candidates; identifying the frequency of the non-sentiment topic words in each of the sentiment categories; identifying the importance of the non-sentiment topic word for each of the sentiment categories; and, ranking the topic word, wherein the rank is calculated by combining the frequency of the topic words in each of the categories with its importance.