A sheet supplying device that is incorporatable in an image forming apparatus includes a recording media container, a sheet feeding unit to feed a recording medium from the recording media container, a frame to support the recording media container and the sheet feeding unit, and a holder to hold the recording media container by surrounding an outer circumference of the recording media container. The recording media container is detachably attachable to the frame in a first operation in which the recording media container is moved in a direction parallel to a sheet conveyance direction and the recording media container is separated from the frame and the holder with the holder remaining in the frame, and a second operation in which the recording media container is moved in a direction perpendicular to the sheet conveyance direction and the recording media container is separated from the frame together with the holder.