Methods and apparatus to control a flash crowd event in a voice over Internet protocol (VoIP) network are disclosed. An example method comprises receiving at a VoIP border element a VoIP registration response message having a field representing a priority assigned to a VoIP endpoint, receiving a message from the VoIP endpoint at the VoIP border element, detecting whether a network congestion condition exists, and placing the message received from the VoIP endpoint into one of a plurality of queues based on the priority when the congestion condition is detected.