This disclosure discloses a handheld type print label producing apparatus comprising: a housing that has a dimension along a longwise direction that is longer than a dimension along a width direction, and has a grip portion; a cartridge holder provided at one side of said housing along said longwise direction; a power source holder provided at the other side of said housing along said longwise direction; and a motor that drives at least one roller positioned on a feeding path, that is driven by power supplied from said power source device; wherein: a plurality of mechanisms is disposed in the interior of said housing so that a position of the center of gravity along said longwise direction of said handheld type print label producing apparatus to which said cartridge and said power source device are mounted falls within a range of said longwise direction corresponding to said grip portion.