Systems and methods described and suggested herein utilize various techniques to assess the degree of specificity of search queries. By assessing the degree of specificity of search queries, the systems and methods may be used to determine where the submitting users' intentions fall along the continuum between specific and general searching. Thus, the systems and methods may be used to, among other uses, deliver search results that more closely coincide with the users' intentions. For example, if data associated with a search query indicates that users typically submit the search query with the intention of specific searching, embodiments may tailor search results to include a limited number of highly relevant search-result items. On the other hand, for example, if data associated with a search query indicates that users typically submit the search query with the intention of general searching, embodiments may tailor search results to include a diverse set of search-result items from multiple categories.