Embodiments of the present invention disclose a method and an apparatus for selectively installing a webpage plug-in. The method includes: when there is a webpage plug-in in a webpage, determining whether the webpage plug-in has been shielded by a subscriber according to a list of shielded plug-ins that records information of webpage plug-ins shielded by the subscriber; terminating a procedure of selectively installing the webpage plug-in if the webpage plug-in has been shielded; downloading the webpage plug-in and installing the webpage plug-in if the webpage plug-in has not been shielded. The apparatus includes a browser control and an auxiliary tool of download and installation of a webpage plug-in and. According to the embodiments of the present invention, the speed of browsing a webpage is improved.