A system for dispensing pulverulent coating material comprises a source of pulverulent coating material, a source of compressed gas, a device for movably supporting a nozzle, the nozzle coupled to the source of pulverulent material and providing an opening through which the pulverulent material is dispensed, a deflector supported by the device and spaced from the opening to aid in shaping a cloud of dispensed coating material, and a source of high-magnitude electrostatic potential coupled to impart electrostatic potential to the dispensed pulverulent material. The deflector includes at least one first passageway extending with a radial component of the deflector and communicating with the source of compressed gas to direct gas with a radial component into the cloud of dispensed coating material.