A technique for managing memory allocation in an electronic device is provided. In one embodiment, a method includes loading a memory allocation strategy for an application executed by a processor of a device, and requesting memory for the application from various memory locations in accordance with the memory allocation strategy. In one embodiment, the device includes multiple sets of contiguous memory blocks and a memory heap, memory may be requested from at least one of these memory locations, and memory may then be allocated to the application in response to the request. In some embodiments, the memory allocation strategy may be stored in the device prior to execution of the application. Various other methods, devices, and manufactures are also provided.