An image forming apparatus includes a sheet feeding unit configured to feed a recording sheet, a transfer unit configured to transfer a toner image to the recording sheet fed by the sheet feeding unit, a fixing unit configured to heat the toner image transferred to the recording sheet by the transfer unit, a gloss imparting unit configured to impart gloss to an arbitrary region of the recording sheet heated by the fixing unit, a calculation unit configured to calculate a shrinkage ratio of the recording sheet shrunk through heating by the fixing unit, and a correction unit configured to correct the region to which gloss is imparted by the gloss imparting unit according to the shrinkage ratio calculated by the calculation unit.