An invention for communication integration between users of a virtual universe is provided. In one embodiment, there is a communication integration interface tool that provides communication integration between users within the virtual universe. In this embodiment, there is a response component for identifying an object of interest in the virtual universe, the object of interest comprising at least one of the following: a first user, or an asset associated with the first user that is within the virtual universe, and generating a response from the object of interest in the virtual universe. The communication integration interface tool further includes a communication link component for establishing a communication link between a second user and at least at least one of the following: the first user, a representative of the first user, or a third user in the virtual universe associated with the asset based on the generated response.