To enhance the user experience for users of an application, such as a web browser, the application obtains statistics on shortened links that are displayed in an application or that are associated with displayed unshortened links. The statistics may include, for example, a number of times that content available via an unshortened link was viewed via its associated shortened link. The statistics are applied to enhance the ability of users of the application to locate relevant content. For example, the statistics may be shown in visual association with a link, or a set of links may be ordered at least in part based on the statistics associated with the links, or the links may be visually emphasized based on the statistics.