A process receives a personalization request to personalize a communication device. Further, the process provides the personalization request to a message controller that composes a message having personalization information with a message composer engine according to a set of rules and configures one or more communication parameters for the message with a message flow control engine according to the set of rules. The set of rules indicates a distributed environment set of files that the message composer engine and the message flow control engine utilize in a distributed environment, and a centralized environment set of files that the message composer engine and the message flow control engine utilize in a centralized environment.