A protocol for collision avoidance in inter and intra basic service set broadcast/multicast communication in a wireless network is disclosed. An access point reserves a broadcast transmission time and conveys that reservation to each of its associated stations. Using a beacon or an action frame, the transmission reservation time is sent to all stations and other neighboring access points within range of the primary access point. Upon receiving the broadcast transmission time reservation, each station associated with the reserving access point and any neighboring access points set their network allocation vector thus preventing frame transmission or reception during the now reserved transmission time.