In one embodiment, a receiver for providing a virtual local channel in a broadcast radio system that transmits a plurality of sets of local content corresponding to a plurality of different geographic regions is disclosed. The receiver includes a detector (e.g., 432), adapted to determine a regional identifier for the receiver. The receiver also includes a channel selector (e.g., 412), adapted to obtain a selected set of local content from among the plurality of sets of local content, based on the determined regional identifier, for inclusion in the virtual local channel. The determined regional identifier identifies the geographic region associated with the selected set of local content.