A vehicle drive control device includes a wheel speed detecting means for detecting a rotational speed of a plurality of wheels of a vehicle, a vehicle speed calculating means for calculating a vehicle speed on the basis of the rotational speed of the plurality of wheels detected by the wheel speed detecting means, and an automatic drive controlling means for performing an automatic drive control for controlling the vehicle speed to be a predetermined target speed by controlling a driving force generating means and a vehicle speed reducing means for the vehicle. The automatic drive controlling means further performs a driving force reducing control for reducing a driving force of the vehicle to be generated by the driving force generating means when the rotational speed of at least one of the plurality of wheels detected by the wheel speed detecting means exceeds a predetermined value.