A fantasy sports alert agent provides notifications of relevant news articles and occurrences in a fantasy sports game, such as fantasy team roster changes or player trades, and also suggests changes to a fantasy team roster to improve the team's chances of winning. The notifications are based on items of data received from an item generator, which is typically a server process that communicates with the agent via a network. The alert agent may suggest alternative fantasy team roster lineups and, if the user accepts a suggestion, the agent may change the lineup. Each notification includes a call to action feature, such as a web link, which a user can select to perform an action, such as accepting a trade or changing the team's roster. The notifications may be displayed on a user's computer screen by the alert agent, or by an RSS reader or electronic mail reader.