A methodology is disclosed for improving searches of a distributed Internet network. A distributed Internet network is searched for a particular information type, searching for a field identified using a predetermined identifier indicating that the field comprises information of the particular information type. When the field identified using the predetermined identifier is found, an association of the contents of the field with the search results is made, and repeated using the same predetermined identifier. Information of a particular information type may then be served in a field identified using a predetermined identifier that identifies the field as containing information of the particular information type.