A method and system for controlling temperature in an electric vehicle battery pack which preserves battery pack performance and longevity while maximizing vehicle driving range. A controller prescribes a minimum allowable operating temperature in the battery pack, where the minimum operating temperature increases as battery pack state of charge and remaining useful life decrease. During vehicle driving operations, the minimum allowable temperature is computed, and a thermal management system is used to warm the battery pack only if necessary to raise its temperature above the calculated minimum level. By minimizing use of the thermal management system to warm the battery pack, energy consumption is reduced and vehicle driving range is increased, while not adversely affecting battery pack performance or durability. The same strategy is employed during charging, which reduces the amount of energy consumed from the grid for warming the battery pack.