A system and method to offer a one or more experiences using various layers to at least one customer is disclosed. The method includes user experience layer having a first plurality of components owned by at least one service provider to evaluate a plurality of experimental changes of the at least one customer. The method further includes user service layer having a second plurality of components owned by the at least one service provider to offer a first plurality of services for the at least one customer. The method further includes an adaptation layer, a network service layer, a protocol layer and a platform layer having one or more components to provide one or more functionalities. Additionally, the method further includes a monitoring and control layer with one or more components to build management information across the one or more layers.